Why We All Require Transformation In Business Digitally

If you ever had stepped in into world of technology  like I am have , you  must have heard the word " digital transformation " . With every new invention is hardware , software and infrastructure , we must have heard people that true digital transformation will now be a reality . With recent outbreak of  COVID-19 pandemic during current state of the world , predictions of digital transformation is being heard once again .


But why many of us believe that digital transformation is really going to take hold this time ? It is because there has been ever increasing demand of digital transformation because of pandemic in world world which is currently facing health and economic challenges . The demand for tools which serve as an essential for ongoing business survival is continuously rising . But thanks to technology , fortunately we all have skills and technologies which is necessarily required at these times .


The Real Reality Of Digital Transformation & Its Importance Digital transformation is concerned about two things :

• Performing at its best for seamlessly delivering extraordinary  value to its customers .
• Making business capable of innovating , changing and experimenting with business model .

The above statement  seems to be contradictory  . For instance say an IT company with over 80 staff working in one single office location today now shifting remotely to work from home can be able to better meet their expectations of customers by property responding to calls , working at more efficiency and more . 



Today's COVID-19 Requirement Is Tomorrow's Expectation  We yet don't know when will this COVID-19 will end , for how many more time this pandemic will effect . But yes , we know this both business and our life has changed overnight and things will keep on changing drastically . The new trend of work from home is what world is experiencing right now . Organisation need not only to adopt now , but should also look for possible solutions for future adoption as well .

Due to this pandemic , customers expectation in future respect to organisation will be agile . They will carve for more virtual customer service as well as self service option with the help of automation. Considering the same perspective , employees are also going to want of tools , technologies and organisation flexibility for their working with home quarantine as option for many workers today . Now more that ever , remote work is just that work . Tools for meeting on the cloud , virtual meeting tools as well as knowledge increasing will be considered as essential part for following of anytime , anywhere approach for collaboration and delivery of work . But at the same time it is equally important to be on the path of success by following this approach and delivering the work taken .

Key Factors In Digital Transformation Are you are one who is dedicated towards proving great value to your customers and at the same time  also allowing settling up your team to work from home , and is searching for possible ability to adapt to changes down the road ? We at Winklix has below given strategies to give you digital transformation strategy to finish line .

Transformation Strategy 

The very first thing that you need to take care in your transformation strategy is to take your process , people and technologies into consideration , with a crystal clear map of how you are going to handle risk , measures address to start , needs and wants of your business and so on . This strategy includes :

• Vision and mission  : Your strategy much predict the outcome of transformation in respect of how you can begin with transformation ? How will your customers will going to deal with different environment ? How it is going to impact your team ? What are the most unique parts of your value proposition that has ability to stay constant once your business transform ?
• Insights about market and analysis of competitors : You should also look closely with your eyes on your competitor for their steps in this changing market . Also you must do something to process transformation is a way so that you can be way ahead with your competitors .
• KPIs and definition of success : This deals with quantitive and qualitative measures which you can actually expect to change during transformation process and how you can actually track and measure those changes .

Insight Into Customer And Employees 

Who else can better know your business that you ! After all its your customers , your employees , your marketshare and hence both obstacle and opportunities will be your's only . The right digital transformation partner can help you create and optimise your strategy for :

• Customers journey and interaction 
• Blueprints of service 
• User experience design 
• Overall experience of customers and employees 

A Transformation Plan 

Transformation plans deals with defining your prototype for ongoing , reputable and scalable success. So if you have a question like what to do and in which order by using new tools and systems or by integrating with your existing system ! This is also concern about how you can plan your maintenance and innovation after getting live with all new solution ? This plan should clearly state :

• Integration and data sources 
• Priorities for data and infrastructure 
• Support for ongoing work needed from time to time 

​Change Management Strategy 
Implementing the new solution is very first thing . The real challenge starts while giving training to your team to use the new solution and support it . This is where a change management strategy comes into place . This strategy can help you with training of your team members , turning your decision makers into champions responsible for change as well as many other things . A rock solid change management strategy includes :

• Supporting internal team through ongoing process 
• Changing reading analysis 
• Change of strategy 
• Active change management 

Conclusion The demand for digital transformation has never been so high in comparison to now . Almost all business are finding ways to adopt to current pandemic situation , and is thereby searching for methods to become more adoptable in future . Planning in a way that it proves beneficial when world returns to normal  , and for that now is the time to start journey towards digital transformation . Avail our digital transformation advisory service now .

 Author - John Martin

John Martin is leading sales consultant in NYC working with Winklix since last 4 years ,